PURPOSE
Although much loved for its modern and affordable home furnishings, IKEA’s neutral colors and modular designs yield interiors that can feel impersonal and bland.
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Artisans in remote settings handcraft beautiful objects but lack access to global markets to sell their wares.
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Through Wabbani, customers can customize their interiors with beautiful, handcrafted add-ons designed to exactly fit their IKEA furnishings, while indigenous artists earn income and reap the benefits of Wabbani’s revenue-sharing model.